From Idea to App Store in 6 Phases
Write one sentence: "My app helps [WHO] to [DO WHAT] by [HOW]"
Download and use top 5 competing apps. Note their features, pricing, and weaknesses.
What will make YOUR app different or better? Find your unfair advantage.
Be specific: age, interests, problems, where they hang out online.
Paid, freemium, subscription, ads, or hybrid? Decide before building.
What's the MINIMUM your app needs to deliver value? Start there.
Use detailed prompts. Describe exactly what you want.
Go through every screen, tap every button. Find bugs before users do.
iPhone SE (small), regular iPhone, iPad. Make sure it works everywhere.
Iterate with AI until everything works smoothly.
Fresh eyes catch things you missed. Listen to their confusion points.
Make final tweaks based on feedback.
Simple, recognizable, bold colors. Test at small sizes (29x29).
Best features, real content, not empty states.
Use benefit-focused headlines. "Track Your Progress" not "Dashboard Screen"
15-30 seconds showing app in action. Can increase conversions 35%.
iPhone 6.7", 6.5", 5.5" and iPad if applicable.
Include main keyword. Make it memorable and searchable.
Secondary keywords or key benefit.
No spaces after commas. Don't repeat name/subtitle words.
First 250 characters are crucial. Lead with benefits!
Primary and secondary category. Choose where your users will look.
Answer Apple's content questions honestly.
Price tier, available countries, pre-orders if desired.
Required by Apple. Host on your website or free service.
Protects you legally. Use provided template.
This is a required field.
Website, email, or support page where users can get help.
Declare what data you collect. Be honest and thorough.
Create products in App Store Connect before submission.
Via Xcode, Transporter, or RORK's direct submission.
All required sizes for all device types.
No missing required information.
Click that submit button! 🚀
Check status in App Store Connect. Respond quickly if Apple has questions.
Either auto-release or manual release based on your settings.
Share your App Store link everywhere!
Initial reviews help social proof.
Watch downloads, crashes, reviews. Iterate!